Stirling is a deeply historic Scottish City located just one hour from both Glasgow and Edinburgh. Its central location and strong transport links make it the perfect destination and base to explore Scotland. In recent years we have seen over £100 million invested in our visitor offering – Stirling is now one of Scotland’s most popular visitor destinations with a prominent and internationally recognised heritage offering that is allied to an attractive natural hinterland. Statistics published in annual Scottish
Visitor Attraction Monitors show that visitor attractions in the city area consistently attract a combined total of over 1.25 million visits per annum. Stirling Castle, Blair Drummond Safari Park, National Wallace Monument, Macrobert Centre and the Battle of Bannockburn Experience are the Top 5 most popular attractions, demonstrating both Stirling’s strong heritage product and its appeal to wider family and cultural markets.