Travel Trade

Discover a land of legends

Discover a land of legends

Stirling is a deeply historic Scottish City located just one hour from both Glasgow and Edinburgh. Its central location and strong transport links make it the perfect destination and base to explore Scotland. In recent years we have seen over £100 million invested in our visitor offering – Stirling is now one of Scotland’s most popular visitor destinations with a prominent and internationally recognised heritage offering that is allied to an attractive natural hinterland. Statistics published in annual Scottish
Visitor Attraction Monitors show that visitor attractions in the city area consistently attract a combined total of over 1.25 million visits per annum. Stirling Castle, Blair Drummond Safari Park, National Wallace Monument, Macrobert Centre and the Battle of Bannockburn Experience are the Top 5 most popular attractions, demonstrating both Stirling’s strong heritage product and its appeal to wider family and cultural markets.

Related Articles

Find out more

  • From Adult £14.00

    Stirling Castle

    There’s now more than ever to see and do at Stirling Castle. Cross the threshold into the Castle’s Royal Palace and enter an exciting world of plots, passion and intrigue with our costumed performers. A new exhibition focuses on some of the the Castle’s fascinating archaeology including the the Stirling skeltons. There’s also lots for […]

  • From Adult £9.99

    The National Wallace Monument

    A national landmark – a national hero.   Stirling’s renowned landmark, commemorating the life of Sir William Wallace and overlooking the scene of his greatest victory, at the Battle of Stirling Bridge, in 1297.   Inside the Monument you can visit the Hall of Arms to learn the story of how the Battle of Stirling […]

  • From £11 Adult

    The Battle of Bannockburn experience

    The brand new Battle of Bannockburn experience puts you in the heart of the action. Take your place on the battlefield. Stand face-to-face with fearless medieval warriors. Witness two opposing kings – Robert the Bruce and Edward II – whose tactics in 1314 changed the path of Scotland’s history, forever. With cutting edge 3D technology, […]

  • Free Admission

    The Smith Art Gallery & Museum

    If Stirling is Scotland’s heart, the Stirling Smith Art Gallery and Museum is Stirling’s soul. All of the special objects and paintings relating to the history and culture of Stirling and Stirlingshire are gathered here, and the Smith’s main purpose is to collect, record, interpret and show the story of Stirling to the world, and […]

  • Cowane Hospital

    The Almshouse was founded in 1637 with a bequest from the estate of the merchant John Cowane (1570 – 1633), Stirling’s biggest benefactor. Subsequently converted for use as a Guildhall, the building is considered to be a rare survival of 17th century burgh architecture and one of the finest buildings of its kind in Scotland. […]

  • The Allanwater Brewhouse

    The hub of all brewing. You will enjoy many fine beers and a comfortable atmosphere within our walls. Enjoy our bar, take a tour of our facilities or just pop in to visit. This is where all our cask conditioned real ales and bottled ales are produced. Come and see the brewery in action and […]

  • Uniquely Scotland

    Uniquely Scotland is a bespoke tour operator specialising in top-quality, tailor-made holiday packages around Scotland for small groups of people. With our motto ‘explore, embrace, learn, live’, we strive to give our clients the opportunity to get to know the real Scotland and to embrace our history and culture, providing an exciting balance between the […]

  • From £8

    Deanston Distillery

    Deanston is an artisan whisky, one that is crafted the traditional way. All of our whiskies are unchill-filtered which means that nothing is added and nothing is taken away. Unless, of course, you count the time, devotion and commitment that goes into every bottle. There is only one thing that compares to creating the perfect […]

  • From Adult £5.50

    Doune Castle

    Built for the Regent Albany, Doune Castle is a magnificent late 14th century courtyard castle. Its most striking feature is the 100ft high gatehouse which includes the splendid Lord’s Hall with its musicians’ gallery, double fireplace and carved oak screen. Discover the new nature trail in the castle grounds or take an audio tour of […]

  • Highland Hotel

    A prestigious 4 star historic hotel, perfectly located for holidays and short breaks in Stirlingshire, the Highlands and the Scottish Lowlands. The 19th Century, four-star Stirling Highland Hotel used to be the city’s high school and is just a few minutes walk from Stirling Castle and the attractions of the city. Its 98 bedrooms include […]

  • The Golden Lion

    Set in the heart of historic Stirling, the Golden Lion Hotel has for more than two centuries welcomed guests including royalty and even the national bard, Rabbie Burns. Nowadays the ideal setting for leisure, business and special occasions, the family-owned Golden Lion provides traditional Scottish hospitality in thoroughly modern style. From the splendid 32-choice buffet […]

  • Free

    The Kings Knot

    Once a royal hunting forest, King’s Park is now the city’s most popular green space.  A curiosity within the Park is the grassy mound known as the King’s Knot. The area was laid out around 1630 as a royal garden. The mound itself may be older. Recent work conducted by Glasgow University unveiled the circular […]

  • The Thistles Shopping Centre

    If you’re looking to browse some of the top names in British high-street fashion this is the place for you. The Thistles tempts you with unrivalled selection of over 90 stores: a mix of big brands and variety of specialty shops all under one roof. The ultimate shopping experience.

  • The Stirling Arcade

    At the Stirling Arcade, we’ve got everything you need for an enjoyable shopping experience – a great mix of independent retailers and businesses offering quality products and friendly and personal service. With its beautifully restored Victorian architecture and period features a visit to the Arcade is an experience all of its own.You can relax with […]

  • The Tolbooth

    Once the hub of civic life and justice, the Tolbooth has reinvented itself as a 21st century arts and performance space. Visitors are free to explore the historic building and take the lift to the rooftop viewing gallery with some of the best views over the Old Town. Originally the Tolbooth was the court and […]

  • From Adults: £10 Concessions £8

    Stirling Walking Tours

    Stirling Walking Tours VisitScotland Thistle Award Regional Finalist 2015/16: BEST OUTDOOR EXPERIENCE Private and group sightseeing tours of Stirling’s historic Old Town. Discover the secrets of the Royal Burgh! Our tours offer a mix of storytelling and history with local guides! Enjoy an entertaining journey round the sites, stories and secrets of the historic Old […]

  • From £6 for Adults (Kids £4)

    Stirling Ghostwalk

    The Stirling Ghostwalk has been the historic Old Town’s prime provider of chills and chuckles for twenty eight years – entertaining thousands of locals and visitors to the wynds and vennels of the Castle Rock with its Luxury Travel Guide award-winning mix of comedy, drama and storytelling. Meet ‘The Happy Hangman’ – 18th-century executioner, Jock […]

  • From £57 pp

    Stirling Court Hotel

    Set amidst 300 acres of beautiful parkland Stirling Court Hotel offers a ‘home from home’ environment. Stay With Us In addition to more than 100 comfortable, modern bedrooms we offer a spacious bar, restaurant and leisure facilities, including a 50 metre swimming pool, modern gym and nine hole golf course, all within the campus grounds. There are several shops […]